Marco Specialties (MSI) is the leader in pinball and parts manufacturing. Their catalog of parts is huge, and their online catalog needed a navigational reworking, and a clearer path to purchase.
1- Navigation and finding product faster:
• Improve the interaction design by improving header navigation and buttons to shop by Game, Manufacturer, or Category
• Improving predictive search (adding: search by category, title, or part number) - Client had to recategorize entire catalog- a large undertaking
• Simplified left hand navigation view
2- Improve the ordering process for repeat customers who order up to 100 line items
• Created a 2nd product detail page design that allows for viewing related parts, and ordering multiple parts within the same page to reducing search fatigue / number of clicks to order.
• PDP page: Ajax tabs for details, review, and related parts to simplify the amount of content in first view
header dropdown states:
search bar - adding categories and smart search creating a faster to product path:
category page (and secondary filter for subcategories):
PDP page - single product:
PDP page 2 - new concept for multiple parts ordering: