DPS is rad ski company: designer and manufacturer of progressively built carbon fiber skis in Salt Lake City. Their web presence has nice design, but lacks a few elements necessary to increase user confidence in B-C e-commerce sales.
Critique their Product Detail Page, and show areas where it can be improved (for both web and mobile views). There were critical areas identified that are relatively easy fixes:
• Adding more images (necessary for a confident online purchase)
• Button Hierarchy needs more states (so that there's more focus on the red Buy Button)
• Specifications Tabs (Content needs to be visible in first view, Tabs need to be stack to be mobile friendly)
dps product detail page (starting point):
dps product detail page (showing areas that can be improved):