Kühl.com - Technical Outdoor Apparel

Technical, outdoor clothing brand B-C responsive ecommerce site. View live site at: www.kuhl.com Lead art director on remote web team. Responsibilities included: layouts and testing for web pages, interactions, and buy process, graphic updates with new products and seasons, iterative interface improvements, iterative UI improvements, layout for infographics campaign: creating a large series of technical drawing infographics to show the technical nature of clothing as a 3 step animation, email template design, photo consulting: developing templates and style guides for photo cropping team and post production. Worked independently through my own tasks, organized tracking methods for asset management, managed and trained a team of photo cropping designers, and worked with web team with daily scrums.

home page banner tiles (shrink responsively down to mobile):
See sample in motion at: www.kuhl.com
infographics 3 part programmatic animation: (85 created)
As user scrolls, full browser width image blows apart to show technical detail (shrinking to responsive mobile)
view sample in motion at: www.kuhl.com/kuhl/mens/outerwear/ms-firefly-hoody/
Product detail page:
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