Cart - header dropdown, mobile, and cart pages:


my account - profile:

my account - address book:

my account - address book / add new:

my account - my promo codes:

my account - order history:

W H A T : Kühl is a privately held, technical, outdoor apparel company. Improving the B-C Ecommerce responsive design has better margins for them, and allows them to speak directly to their customers. H O W : To reduce friction for an online buyer, Kühl needed to focus on: • Expanding product details and photography • Improve checkout process for desktop and mobile • Update user profile pages and preferences View live site at: www.kuhl.com