Marco Ecommerce - Navigation UX
Project Overview: Marco Specialties (MSI) is the leader in pinball and parts manufacturing. Their catalog of parts is huge, and their online catalog needed a navigational reworking, and a clearer path to purchase. UX Challenge: 1- Navigation and finding product faster: • Improve the interaction design by improving header navigation and buttons to shop by Game, Manufacturer, or Category • Improving predictive search (adding: search by category, title, or part number) - Client had to recategorize entire catalog- a large undertaking • Simplified left hand navigation view 2- Improve the ordering process for repeat customers who order up to 100 line items • Created a 2nd product detail page design that allows for viewing related parts, and ordering multiple parts within the same page to reducing search fatigue / number of clicks to order. • PDP page: Ajax tabs for details, review, and related parts to simplify the amount of content in first view
