Mission Up is a Startup Social Network for Outdoor Adventures
and Building Community

An Aspirational Project - the stuff of dreams.
What: 
Mission Up was a proof of concept for an outdoor social network aimed at those who love outdoor activities and want to meet up with other people locally or in new places. Create trips, and join trips for outdoor adventures, and make friends with similar interests and abilities.​​​​​​​

I'm not gonna lie, this project is/was/continues to be SUCH a cool idea and I'm so sorry it didn't get the funding it needed to go further. If it were alive in the digital-wilds today, I would use it, heavily, and I'm not alone. Building real community and connection is tricky, it takes years. Targeted, focused activity-based community is the stuff of passion, tribe, and... legend.

Mission Up became a passion project of mine, and I collaborated with the founder to build the kind of social network targeted for building real outdoor community off-screen, featuring seasonal adventures, rating trails and conditions, finding travel buddies in new places, and creating small groups of likeminded adventure seekers, using technology to organize, unite, and conquer.
How:
• Build on social media familiarity, but make it trip specific. ie: Photo galleries by sport type, Double thumbs up building the stoke
• Create new adventures to share, and find likeminded people in the same sport when you're traveling.
• Filter to find people based on sport type, ability level, and to create size-limited outings. 
• Maps that show multi-season trips (summer hiking trails are often winter backcountry skiing trails).
• Reward top commenters and community member with first listings. Community can rate trip reviews. 
• Make room for ad space in the layout without distracting from user flow.
Learnings and Hindsight:
It's now been over 10 years since it's beginnings, and with a more mature design-mind toward building software and web products, I'd re-approach it with a list of stack-ranked features and build a great MVP to build traction, with the strategy of growth and scaling it as the engagement grows. Alliances and partnerships could be made to integrate existing robust on and offline mapping and paid features.