UX Site Review - DPS Skis

W H A T : DPS is a boutique ski company with award winning Carbon Fiber high performance skis. At the time of this eCommerce UX review, their web presence had nice design, but was lacking some key elements necessary to increase user confidence in B-C eCommerce sales. H O W : UX review and identify proposed easy fixes to reduce friction in a customer's online path to purchase. S U G G E S T I O N S : • Add more image views, necessary for a confident online purchase • Button Hierarchy - adding more states, to bring more focus to the red Buy Button • Specifications Tabs Content Visibility in First View + Stacking Tabs to be mobile friendly

DPS Product Detail Page UX Enhancements
What:
UX Enhancements Pitch - eCommerce Ski Website for DPS, a boutique ski brand. 
Demonstrate design enhancements with a side by side visual approach.
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How:
Increase online buyers confidence by showing important details online.

Strategy: 
• Add missing online specifications, views, and customer reviews. 
• Optimize for Mobile
• Add eCommerce hierarchy by adding button states for main, and secondary calls to action. 

DPS Product Detail Page (highlighting areas that can be improved):
DPS Product Detail Page (Recommended UX Improvements):
dps mobile product detail page:
DPS Style Guide Update (Recommended):
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