Who - the company and project:
Finch is a performance marketing agency that uses proprietary software to automate and optimize Google Ads, helping large eCommerce brands turn their advertising budgets into predictable profit.
They needed help with their web design and pitch decks, to simplify their offering in language and graphics, to generate continued sales.
My role:
Design Lead & Brand Strategist:
Partnered with the founder to overhaul the brand’s visual ecosystem, including a full website redesign and a custom graphic framework to scale sales and operations.
Brand & UI/UX:
Led the redesign of the marketing site and proprietary backend audit interface.
Led the redesign of the marketing site and proprietary backend audit interface.
Sales Enablement:
Architected a modular sales deck library and infographic system for enterprise leads.
Architected a modular sales deck library and infographic system for enterprise leads.
Asset Systems:
Developed a comprehensive custom iconography and graphic library to ensure brand consistency.
1- Home page:
2- eCommerce landing page:
3- What to expect: (preview of process)
