Kühl is a technical outdoor clothing brand with a focus on premium fabrics and fit.
W H A T :
The design challenge was to redesign their B-C eCommerce website to be responsive, add to the size of the site with larger images and technical call-outs, and refine the UX for the checkout and purchasing experience.
H O W :
• Creative direction - leading the updated layout and direction, created responsive templates and style guides.
• Managed the output of the remote web team (photography, illustration, development with daily scrums).
Site is still the foundation of their B-C online business, 4 years later, updated seasonally with product updates.
Home Page banner campaign across seasons (responsive scaling: desktop, tablet, and mobile)
Home Page Category tile style guide:
Product Detail Page: scrollable technical details and visual search
Infographics 3 part programmatic animation: (85 created for featured products)
As the user scrolls, the full browser width image blows apart to call out technical detail (shrinking to responsive mobile)