Kuhl makes technical, outdoor clothing apparel. Project was to redesign B-C ecommerce site to be responsive and add to the size of the site with larger images and technical call outs. View live site at: www.kuhl.com
• Lead art director on remote web team.
• Layouts, testing for responsive scaling, interactions, buy process,
• Developed style guide for new products and seasons (home page tiles, email campaign)
• Iterative interface improvements, UI improvements to filer and user pages,
• Layout for technical animation campaign: creating a large series of technical drawing infographics to show the technical nature of clothing as a 3 step animation,
• Photography updates: developed templates and style guides for photo cropping team and post production.
• Managed and trained a team of photo cropping designers, and worked with web team with daily scrums.
home page banner tiles (responsive scaling: desktop, tablet, and mobile)