home page banner tiles (responsive scaling: desktop, tablet, and mobile)

See sample in motion at: www.kuhl.com
home page category tile style guide:
infographics 3 part programmatic animation: (85 created)

As user scrolls, full browser width image blows apart to call out technical detail (shrinking to responsive mobile)
view sample in motion at: www.kuhl.com/kuhl/mens/outerwear/ms-firefly-hoody/
Product detail page:
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